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Fintech innovations on Client Marketing

 

Fintech Innovations on Client Marketing

Technology enabled banking is not confined only to back end processing or front end client facing activities. Financial services companies aim to reach customers in the most effective manner while balancing being relevant without being aggressive, contextually significant while respecting privacy as well as using technology without being intrusive. Fintech have innovated around using permission based marketing while providing context sensitive information in a timely manner.

Here are some innovations from the Matchi platform:

 

Gstat Marketing Analytics Software: Virtual Data Scientist for Customer Centric Marketing


Predictive model technology for targeting customer segments for client centric marketing
Fintech Themes: Insurance Efficiency

 

The Retail Banking Transformation - i-beacons are changing customer experiences


Proximity marketing to customers in branch via push messages
Fintech Themes: Mobile VAS / Mobility Customer Service

 

IntelligenceBank Digital Asset Management - the smart way to coordinate marketing and manage brand consistency


Enables marketing departments to centralize digital assets like pictures
Fintech Themes: Risk Mitigation Efficiency

 

Core iQ — Omni-channel marketing platform using core banking data


Outbound marketing platform that uses existing bank data to send automated multi-channel offers
Fintech Themes: Efficiency Data Analytics

 

Augmented Reality Engagement App


App that creates virtual images in digital space, triggered from physical marketing materials
Fintech Themes: Gamification

 

Onenet: Online sales and marketing platform to grow businesses


Online sales and marketing platform to grow businesses
Fintech Themes: Customer Service

 

Complis - Integrated Marketing & Procurement System


Marketing and procurement management software
Fintech Themes: Efficiency

 

 

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