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Fintech innovations based on Social Media Analysis

 

Fintech Innovations based on Social Media Analysis

Social media has arguably changed the face of relationships, whether it is between individuals or businesses. These social media platforms generate enormous amounts of data daily about the habits and preferences of its users. Along with the development of big data analytical techniques, fintechs have innovated around using social media to market to clients, leverage peer recommendations, and even transact.

Here are some innovations from the Matchi platform:

 

Real Time TV Ad Measurement And Media Sync Platform


Artificial intelligence and advanced data solution which allows companies to track TV and social media capaigns in real time.
Fintech Themes: Mobile VAS / Mobility Data Analytics

 

FinBot - Mobile financial advice aimed at millennials


Robot technology connecting social media and bank data to advise millennials to optimally save and spend
Fintech Themes: Tech-Wealth Mobile VAS / Mobility

 

Viral sales tool for retail banks based on a social network platform.


Viral sales tool for retail banks based on a social network platform.
Fintech Themes: Customer Service

 

SocialEasy: Social media messaging made easy


Enables the sending of messages to all social media accounts from one place at the same time
Fintech Themes: Mobile VAS / Mobility Customer Service

 

Market Prophit - Financial Blogger Ranking System Helps Stock Investors Cut Through the Chatter


Extract stock related conversations from social media and rates financial bloggers
Fintech Themes: Asset Management

 

Social media insight into customer behaviour


Analyses social media of clients to identify triggers relating to banking
Fintech Themes: Data Analytics

 

Dateline - social media based transactions


Integrates transactional and social media informational triggers to generate transactions
Fintech Themes: Data Analytics

 

 

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