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Gamified fintech in training

Matchi Trend Report - Digital Account Origination

Fintechs have recognised that The use of gamification has been recognised as a technology creates strong user engagement and continued user interest. These gamification elements that use regular rewards, transparent targets and short intervals between milestone achievements have been used powerfully in non-traditional game settings, e.g.financial training programmes

The use of gamification has been recognised as a technology that creates strong user engagement and continued user interest. Gamification elements that use regular rewards, transparent targets and short intervals between milestone achievements have been used powerfully in non-traditional game settings, e.g. loyalty programmes in different sectors have borrowed heavily from Gamification elements. Educational games have been very successful across a range of age groups and levels of sophistication and are therefore reasonably universal.

Gamification has found application in several areas of financial services, e.g. sales, loyalty programmes. However, an important application is in the educating of clients in financial literacy across age groups as well as effective employee training, especially compulsory training for which there is seldom any inherent interest and significant user abandonment during the process.

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More on Matchi: Matchi is a global fintech innovation match-making firm, since 2013. Matchi has worked with over 100 leading banks and insurance companies (FIs) around the world, and has a database of over 2,500 fintech firms. Matchi provides both a highly curated portal of fintech solutions, as well as bespoke projects for FI clients to source targeted fintech solutions aimed at the FIs focus areas / pain points. The global Matchi team has run Innovation Challenges and Market Scans for multiple FIs around the world, in markets as diverse as Canada, Japan and India, as well as searches in other geographies.

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